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how to turn off likes on instagram? If you're looking to create a more authentic and less competitive social media environment, you can turn off likes on your Instagram posts. Here's how: Go to your profile settings, select "Privacy," then "Posts," and finally, "Hide Like and View Counts." Enabling this feature prevents others from seeing the number of likes your posts receive. Remember, by doing so, you encourage meaningful engagement and discourage comparison, allowing you to focus on sharing content without the pressure of chasing likes.